We've discussed the ongoing Apple vs. Samsung cases a lot in this class, and also talked about the March 1 ruling by Judge Lucy Koh to award Apple a ~$600 million damages award for the design infringement on Samsung's Infuse 4G and Galaxy S II At&T, a nice sum to be sure but still $450 million short of the $1.05 billion they originally asked for. Now, Apple is asking for $85 million more than what they were originally awarded.
http://www.fosspatents.com/2013/03/apple-alleges-85-million-error-in.html
Apple is referring to this $85 million as an "error" in the damages calculations. They are justifying these claims with a lot of legalese details that can be found in the article above.
But of course, all they're really trying to do is get the most bang for their buck. I don't blame them; if you're putting so much effort into a high-profile case like this, it makes sense to want to take as much as you can get from it, and clearly they think they might be able to get $85 million more.
From a business stand point I agree, if you put in that much effort into something you better get the most bang for your buck. Form an outsiders prospective I feel like this is being dragged on way too long and apple should just be happy with what they got. I understand why apple is continuing with this case but come on isnt it enough already?
ReplyDeleteCool article. I guess it makes sense that they're doing this since it takes exponentially less time to make $85M in court than in pure sales. I definitely agree with you guys though, they should settle up and start focusing on what their core business model is: innovation, not litigation.
ReplyDeleteIf I was in charge of Apple, I would be doing the exact same thing. If you have the ability to extract even more money from the company you are currently battling against, why wouldn't you?
ReplyDeletePerhaps Apple's real intent is another time attack. The 85 million doesn't mean much to Apple, but it must be further investigated by Economic/Forensic consulting firms. This will take more time and slow down the litigation process.
ReplyDeleteThere has to be some significance in the fact that the whole trial is likely to go back to court again to reassess every patent that supposedly infringed. The more Apple can make it look like they didn't get a fair deal, the greater the possibility it is for the re-trial to be in Apple's favor.
ReplyDeleteThis is very interesting...I wonder what Apple will end up getting. I guess they weren't very happy with the $450 million deduction!
ReplyDeleteSome of my friends are working in litigation consulting, they often do the pricing for these deals. I always what type of models they build to price litigation claims.
ReplyDeleteApple apparently actually has a plausible and defensible claim to more than $2.5 billion in damages. It's weird that they're only seeking $1.05 billion of it.
ReplyDeleteI think this is a sign that Apple is in trouble. They are seemingly getting desperate with scavenging for money from litigation and profiting off of lawyers instead of actually selling their products.
ReplyDeleteI'm sure it is just another ploy to stay in court longer, hope it doesn't back fire as it's possible they could lose.
ReplyDeleteThis was a very interesting post; it seems that Apple is trying to prolong this court case for some reason, as $85 million does not sound substantial enough to warrant Apple spending its time and money on the litigation.
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